OLED display technology has broad market prospects

OLED display technology, fully known as Organic Light-Emitting Diode (OLED), is a current-type organic light-emitting device. Its working principle is to emit light through the injection and recombination of carriers, and the luminescent intensity is proportional to the injected current. Under the action of the electric field, holes generated by the anode and electrons generated by the cathode are injected into the hole transport layer and the electron transport layer respectively, migrate to the light-emitting layer, and meet and generate energy excitons, which excite the light-emitting molecules and finally generate visible light. The market prospects of OLED display technology are very broad and are expected to continue to grow in the next few years. In 2024, OLED display shipments will grow at a year-on-year rate of 123%, and shipments will reach 1.85 million units. In addition, approximately 300 million OLED panels will be shipped in the mainland of China in 2024, a year-on-year increase of approximately 72%. OLED display technology has shown strong growth momentum in global markets and specific regions.

The application of OLED display technology mainly includes the following aspects:

1. Smartphones and wearables For example, the latest OLED panels on the market use "polarister-free display" technology, which improves brightness by about 1.5 times under the same power consumption, further improving outdoor visibility and power consumption efficiency.

2. Transparent OLED screens: Transparent OLED screens have shown huge application potential in many fields. For example:

(1) Commercial display

(2) Smart home: Transparent screens can be embedded into home appliances, such as refrigerator doors, windows or mirrors, which is both beautiful and smart.

(3) Car display

(4) Retail and catering: In restaurants, transparent screens can be embedded into the table to display menu and dish details; in retail stores, they are used to display product information and promotions.

3. Innovative application Its wide viewing angle characteristics, excellent black performance, thin design and precise color reproduction make it perform well in various application scenarios.

4. Double-layer OLED screen technology: Double-layer OLED screen technology reduces the electric field strength, delays the aging of luminescent materials, and provides a brighter display effect by connecting two OLED light-emitting layers in series.

With the advancement of technology and the expansion of market size, the cost of OLED display technology continues to decline,OLED display technology will continue to develop towards high brightness, high resolution and low power consumption.For example, the price of OLED panels for notebook computers is expected to drop significantly and is expected to be fully popularized in the future. At the same time, the price gap between LCD and OLED panels is narrowing, which further promotes the popularization of OLED display technology and the increase in market share. In addition, the application scenarios of OLED display technology will become more diversified. OLED display technology will not only be limited to the consumer electronics field, but will also expand to more emerging fields.