At present, the car display market is developing in the direction of large screens, multi-screens, and high-definition, and the market size is also rising. As people's requirements for smart cockpit experience increase, in-vehicle display technology continues to innovate, and new display categories such as AR-HUD and electronic rearview mirrors have also emerged in turn. the currentIn-vehicle displays are mainly central control screens and instrument screens, and HUD and electronic rear-view mirrors are expected to become the main incremental markets in the future. As users 'requirements for screen resolution and color reproduction are increasing, high-definition display technology has become an important feature of market development. At the same time, technologies such as smart surfaces and transparent windows will further expand the application of in-vehicle displays.
In-vehicle display is an important human-computer interaction port in smart cockpit. In recent years, the display category has gradually increased, expanding to HUD, streaming media mirrors, etc., and car displays and projection related products have all shown a trend of large size. For example, in the cockpit display, many new models are equipped with AR-HUD. The AR-HUD has the characteristics of long-distance imaging and large format, which can enhance the driver's driving experience, reduce driver fatigue, and combine ADAS's assistive functions can also improve driving safety. And,in the cockpitdisplay resolution, color reproduction has been significantly improved compared with before, and LCD is the main technical route.
From last year to August this year, the loading volume and penetration rate of the in-vehicle display category showed an upward trend. The current market share is dominated by the central control panel, the co-driver panel, and the instrument panel. As of August 2024, the penetration rate of the central control panel has exceeded 93%. With the gradual enrichment of cockpit functions, the penetration rate of new categories such as rear LCD screens and streaming media has also maintained a slight increase. Among the front screens, all LCD meters and central control panels are more core, with high industry concentration and a relatively stable competitive landscape. According to mainstream trends, large screens and multiple screens are important solutions for smart cockpits to create a sense of technology. In addition, the size of LCD meters is mainly concentrated above 10 inches, accounting for more than 39% of the total. The proportion of central control panels of 13-15 inches has increased significantly.
In-vehicle displays focus on the improvement of technical route, design, and interactive experience. From the perspective of technical route, OLED still has problems of poor stability and short life.Mini LEDCompared with OLED, it has higher contrast, high brightness and high color gamut, and there is no problem of residual images caused by long-term use of OLED screens.In addition, the design of the on-board display screen can more intuitively reflect the technological sense and atmosphere of the entire smart cockpit. The ultra-large screen design, curved surface design, shaped screen design and transparent screen are all very suitable for the future trend of smart cockpit technology. Based on the multi-modal co-governance method, in-car displays have gone from the original voice, gesture, and touch control to the present addition of facial recognition. In the future, there will be more forms to interact with the car screen.
The car display uses common central control and instruments as display carriers, combines AR-HUD and streaming media mirrors, and uses software algorithms to integrate more functions and become more diversified. Industry insiders say that innovative designs such as smart surfaces and transparent A-pillars may be expanded in the past 10 years.Metaverse technologyIn the future, it is expected to empower a new generation of in-vehicle displays, such as external AR/VR and other devices, which can not only be used as in-vehicle entertainment devices for drivers and passengers to watch movies or meet game needs, but also as driving assistance devices to enable driving. The experience is more immersive.
In the future, in-car displays will be deeply integrated with cockpit scenes. For example, there are many games on the market that are used through the car screen. In the future, the steering wheel, throttle, brakes, etc. may be linked. The vision module may no longer be limited to the central control large screen. Instead, it focuses on windows, sunroof and other parts, creating a racing track atmosphere and enhancing the user's overall experience. but alsoIt is possible to turn the entire cockpit into an interactive port with display functions, and use sunroof viewing, car VR glasses, etc. to turn the entire cockpit into a 360-degree surround theater, showing a more atmospheric smart space.
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